The formation and development process of the STARLINE brand has been supported by serious experiences, professional knowledge and strong investments. In this increasingly globalized market, our products must contain maximum quality, EU standards and comfort to be highly competitive. First of all, we are based on world norms in all of our products, and we are committed to delivering the best quality products to the consumers with affordable prices. We carefully research, develop and follow the developments in the world with a great team. Our philosophy is to create safe work environments for every user.

Your safety matters to us!

In hose sector, we collaborate with our strong business partners SEL, Alfagomma and Dunlop, as well as our own brands Fireflex and Canflex. We are proud to be the largest distributor of the Sel brand in the world since 1970. With our quality products, strong stock and widespread supply network, we carry the responsibility of being the only address sought in all hose types for years with the excitement of the first day. We continue on our way by paying more attention to customer satisfaction and after-sales support every day.

Our company, which has many years of experience in cutting and abrasive products, has started to compete in the markets with its own registered brand FIREFLEX, which aims to increase its competitive power and make its name known in the world. With our increasing variety in abrasive and cutting products, we continue to create special product groups for all users.

As FIREFLEX brand, our principle is to have strong and safe products. We continue our R&D studies for consumer satisfaction and we constantly observe the dynamic market needs. Continuity of satisfaction and steadily increasing momentum in the ratio of preferability is our most important source of pride.


STARLINE Hardware has a product range of diversity and quality to meet the market needs of industry, construction, production, repair and all other sectors. It has all the hardware products that may be needed from lifting equipment to belts, from industrial chemicals to meters with its own brand as well as distributorships of different brands. It is one of the pioneering and exemplary companies in the sector, with a strong sales and supply network with its marketing personnel who are competent with special trainings. Our company, which continues and supports its development with a customer focus, is working hard to see tomorrow from today and achieve its goals. We are stronger with you, we will continue to shape the future by protecting our past.

With FIRETECH, we aim to produce solutions with optimum price & quality balance for the needs of our valued business partners. Our target is to become to Turkey's widest variety of products, stock levels and the prevalence of the firm in hardware & pneumatic sector. We are fully confident that we will achieve our goals by combining our company's 50 years of work experience and our determination in this matter with a professional management approach.